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Start by Starting

Deciding to start a business can be one of the most exhilarating decisions you make in your life. But there are a lot of moving parts and many different elements to consider.

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South Africa: Open for Business

South Africa is one of the most sophisticated, diverse and promising emerging markets globally. Strategically located at the tip of the African continent, South Africa is a key investment location, both for the market opportunities that lie within its borders and for the opportunity that exists to use the country as a gateway to the rest of the continent, a market of nearly 1-billion people.

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Identifying a Business Opportunity

So, you think you have a business idea. What’s next? Before ideas become reality they must undergo validation as business opportunities. One can start by identifying the gap in the market typically fulfilled by innovation.

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