“No sports team enters a big match without a plan. In the same way, no business can thrive without a strategy,” says Kobus Engelbrecht, marketing head: Sanlam Business Market.

“You don’t want to be the world’s best kept secret,” says Kate Moodley, a personal branding specialist, speaker and author. “Learn to be comfortable marketing yourself. Selling yourself with confidence, without arrogance is a key part of your personal brand-building strategy,” she says in an interview with Xtraordinary Women.

In 2018, small-to-medium-sized enterprises (SME’s) will be looking for a glimpse of inspiration to chart a new growth path and scale their businesses. This is off the back of a tough 2017 and previous years which have inhibited the growth of local SMEs.